Setting New Standards In The Finance Industry

Our job was to make Colossal’s real strengths impossible to miss: sharp financial capability and genuinely personal relationships. Instead of positioning Colossal against other brokers, we positioned the brand alongside its clients’ ambitions. Not just finance, but access to opportunities, momentum and a bigger vision for their businesses and lives. This became Access More, a creative approach built around a simple idea: finance is the mechanism, but access is what people are really buying. It gives business owners the freedom to move when opportunity appears. From there, we developed an evolving brand and content strategy spanning social, advertising, video, photography and long-form storytelling. Rupert and Hunter became the recognisable voices of the brand, joined by clients, guests and real stories from the businesses Colossal has helped grow. We also created Australian Business Heroes, a unique content series showcasing the brands and people Colossal works with, and the impact they’re making in their industries because they had access to the right financial backing at the right time. Rather than simply telling people that Colossal builds strong relationships, the campaign lets those relationships, and their results speak for themselves.