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Our services

Strategy

Brand and marketing strategy for growing businesses

Colossal Finance founders in a working session

Overview

Strategy is the plan behind everything else. We help growing businesses get clear on who they’re for, what makes them different and where to spend their marketing budget, then turn that into a practical plan your team can follow.

Strategy is the plan behind everything else. We help growing businesses get clear on who they’re for, what makes them different and where to spend their marketing budget, then turn that into a practical plan your team can follow.

What’s included

What’s included

What’s included

Brand positioning

Define your audience, your point of difference and the message that sets you apart.

Market and competitor research

Understand your market, your competitors and where the gaps are.

Marketing strategy and planning

A clear plan covering channels, content, budget and timelines.

Creative and art direction

Set the look and feel for campaigns, shoots and content.

Campaign planning

Launches and campaigns planned from first idea to rollout.

Fractional CMO

Senior marketing leadership without the cost of a full-time hire.

How we work

No two projects are the same.
We start with the problem, clarify the approach, then we build.

No two projects are the same.
We start with the problem, clarify the approach, then we build.

01

Strategy & Planning

We start by understanding your business, your goals, and your market. This sets the foundation for work that actually performs.

02

Creative & Production

From rough sketches to working prototypes, we design solutions that solve real problems while looking great.

03

Launch & Optimise

We carefully build your solution, test with real users, and refine based on data and feedback to ensure everything works flawlessly.

04

Reporting & Support

After a smooth launch, we monitor performance and provide support to ensure your product continues to deliver value over time.

FAQ

FAQs

Straight answers to the questions we get asked most. If yours isn’t here, just ask us.

What does a brand strategy include?

Your positioning, target audience, key messages, tone of voice and how your brand should show up across every channel.

What does a brand strategy include?

Your positioning, target audience, key messages, tone of voice and how your brand should show up across every channel.

Do we need a strategy before branding or marketing?

Ideally, yes. A strategy makes every design and marketing decision faster and easier, because the direction is already agreed.

Do we need a strategy before branding or marketing?

Ideally, yes. A strategy makes every design and marketing decision faster and easier, because the direction is already agreed.

What is a fractional CMO?

A senior marketing lead who works with your business part-time, setting direction and managing execution without the cost of a full-time hire.

What is a fractional CMO?

A senior marketing lead who works with your business part-time, setting direction and managing execution without the cost of a full-time hire.

How long does a strategy project take?

A focused strategy project usually takes 3–6 weeks, including workshops, research and a final strategy document.

How long does a strategy project take?

A focused strategy project usually takes 3–6 weeks, including workshops, research and a final strategy document.